A CEO’s voice: A critical asset for business leaders looking to make a difference

For a CEO, authenticity and frequency are two key elements that must be carefully cultivated and leveraged, so the CEO can establish a powerful voice that drives results and inspires action – elevating both the brand and the organization as a whole.

The CEO is the chief communicator, the face of the company and the brand leader.

Authenticity is at the heart of effective CEO communication, and it’s more important than ever for association leaders to connect with stakeholders in meaningful and authentic ways. If you write on behalf of your CEO, pay attention to how he/she speaks – their tone, sense of humor and passion. It matters.

Frequency is another critical component of a successful thought leadership strategy. A CEO’s reputation is inextricably linked to the association. Your CEO must engage regularly on issues that matter most to members, staff and media.

– Meghan Henning, OnWrd & UpWrd, The Association 100