AI is the future of content

Adding a personal touch to any content created with an AI tool is vital to ensure your brand voice and message carry through to the audience. (Photo via Emiliano Vittoriosi on Unsplash)

By now you’ve probably heard the hype around Artificial Intelligence (AI). AI technology has been translated into programs like ChatGPT and Tome that make daily tasks easier and increase the effectiveness and efficiency of campaigns. As a result, many marketers and creatives are jumping on board. This technology is helpful because of its machine learning, performance-based data and ability to predict and recommend strategies.

AI programs will allow employees to work more efficiently on personalization, predictive analytics, content creation, campaign optimization and more. Remember, however, that while AI is a helpful tool, it can never replace human creativity and collaboration.

Hannah Hayes, 360 Media, Inc.