Can AI replace your marketing pro?

AI technology has great potential to help businesses streamline systems for their team. (Photo courtesy of Big Stock Photo)

The rise of AI over the past couple of years has undoubtedly made waves in several fields, including marketing and content creation. However, is AI now capable of fully replacing human writers when it comes to creating content for businesses?

Pros of AI:

Speed of generating content. 

Lower costs.

SEO-optimized content.

Cons of AI:

Quality of content.

Plagiarism tendencies.

Limited creativity.

There is a lot of promise to the future of AI, but it should only be used as a tool to assist people rather than completely replace them.

Read more about the pros and cons of AI generated content.

Cyndee Woolley, APR, C2 Communications