Crafting the perfect short-form videos

When asked what video length works best for businesses, 39% of marketers said that 30-60 second short-form videos are most effective. (Image courtesy of Big Stock Photo)

Video platforms such as TikTok, Snapchat, Instagram Reels, YouTube Shorts and more have led to an increase in the popularity of short-form video content.

This form of content is able to temporarily hold viewers’ attention, allowing users to share relevant information and messages in the span of a few seconds. Because of this, short-form videos have become an essential tool for businesses to engage with consumers in this digital age.

Here are some important points to remember in making the perfect short-form videos:

1. Keep it balanced.

2. Identify trends relevant to your business to follow.

3. Stay authentic.

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Cyndee Woolley, C2 Communications