ACI Group, Inc
March 25, 2024
Anywhere, United States of America
Job Type
Professional Experience Preferred
A solid working understanding of web analytics and their use in understanding website usage, customer engagement, and informing site improvements. Experience developing analytics strategies. Experience building custom web analytics reports preferably using the Google Universal Analytics and new Google GA4 platforms. Degree and/or direct experience in online marketing, computer science, user research, or other related field/work preferred. Bonus: Proficiency in creating dashboards/data visualizations in Power BI, MS applications, or other programs such as Look Studio. Bonus: Experience with other web analytics tools such as Google Tag Manger, SharePoint analytics, Matomo. Bonus: Degree and/or direct experience in health services research, epidemiology, health economics, public health, or related social and health sciences.


Google Analytics (GA4)/Web Analytics Specialist, Remote

100% Remote

Will be processed for an OPM clearance (Moderate). Can start work while clearance is in process.


Seeking a Google Analytics (GA4)/Web Analytics Specialist to support a contract for the Department of Veterans Affairs (VA) Information Resource Center (VIReC). VIReC is the research arm of VA and supports data use by translating complex information about VA data into user friendly resources, centralizing information about VA data into a collaborative knowledge sharing environment, and working with the field to strengthen the capacity of data within VA's learning health system. This information goes into training documents, reports, presentations, responses to information requests, develop an analytics strategy and reports for collecting information about how customers use our websites.

The Google Analytics (GA4)/Web Analytics Specialist will develop an analytics strategy and reports for collecting information about how customers use their websites.

Note: The main website they need support with is internal to VA and can only be accessed on the VA network, so they will not need SEO for public facing searches.


Building custom reports using GA4 and other web analytics tools such as Google Tag Manager, Looker Studio, SP log reports, Matomo.
Educating the team on how to use Google's new GA4 platform and the difference between this and Google's previous Universal Analytics platform.
Advising on or providing recommendations on how to best leverage GA4 and other analytics tools to understand how customers use and navigate their websites and inform site improvements.
Creating data visualizations/dashboards from GA4 reports or other tools using Microsoft applications such as Power BI or programs like Looker Studio.

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