What is the value of PR?

With a strategic public relations program, you will develop a clear and authentic voice. (Image courtesy of Big Stock Photo)

Are you considering revamping your marketing efforts for the new year? You should definitely consider adding public relations into the mix.

Good PR is about more than landing the cover story. It is about building stronger relationships with your customers, your community and even your employees. By intentionally sharing your business’ story, it creates advocates BEFORE you need them.

Although you may not be able to count the click-to-conversion ratios of a story, you can evaluate overall sentiment and business growth with clients that are a better fit for your business. You will increase profits and the overall brand value.

Cyndee Woolley, C2 Communications, The SWFL 100