Will AI replace creators? Not yet …

I agree with Donovan Smith, real wildlife is definitely more exciting than AI-generated animals. (Image reposted courtesy of Donovan Smith, founder of NGALA Wildlife Preserve)

Over the past several months, I have had several people tell me how great AI is and ask if ChatGPT was taking away business.

The picture that I saw on my Facebook feed this morning pretty much summed up my thoughts on AI. If you know how to use AI, it can be a very valuable tool for research and brainstorming. But, if you think it will replace your creative team, you might find some extra eyes on your work.

AI tools can generate images, but nothing will replace the beauty of authentic photos and personal stories that connect people.

Cyndee Woolley, APR, C2 Communications